Why choose GoodTrail?

We are a passionate group of experts with decades of specific experience developing responsibly focused tourism products while using cutting-edge technology and old-fashioned care. The GoodTrail (GT) team doesn’t just create great routes for travelers of all abilities and interests. We take a trail from concept, to opening, to worldwide promotion. Along the way, we make sure locals are the key voices in the process.
For destinations hoping to put new adventure-travel routes on the worldwide (or even local) tourism map, nothing is more important than creating an easy-to-understand — and remember — story. For some destinations, that story will explain how the route connects important points of history for travelers. Others will create trails to cross borders, link cultures, include multiple languages, combine cuisines, share musical heritages, and span regions with different religions. For others still, the paths represent the first time epic landscapes have been united as sustainable tourism products.
The GT team’s adventure route development system creates and promotes not just good trails, but the right trail for each destination. From surveying uncharted terrains and processing cartography data to working with local stakeholders and marketing the new route’s singularity with travelers and tourists across the globe.

The GoodTrail team will:

Work with a destination’s adventure route vision from first idea to final shape
Combine top-end, cartography with tested, professional IT
Provide all GPS-data to create an interactive web platform and navigational app
Include local stakeholders at every step of the process
Develop ways for small businesses to succeed
Help create the trail's story for the worldwide tourism market
Assist in placing the route with international media outlets
Communicate the route's story to journalists, editors, travelers, and readers
Lead workshops for media, operators, businesses, and tourism professionals

Team GoodTrail

Meet our experienced team.

Jan Klavora

Jan is responsible for the development of one of the most successful biking tourism products in Slovenia, Trans Slovenia, as well as for the development of the transnational biking product in the Balkans, Trans Dinarica, and the Bike Slovenia Green product, which is one of the best products in 2020 according to the Guardian and National Geographic. Jan is also the manager of the biggest outdoor festival in Slovenia, the Soča Outdoor Festival.

Jan has a number of experiences in development of outdoor tourism products, as well as in strategic planning of biking and hiking tourism. He works with destinations and businesses in all development phases, from the identification of potential outdoor tourism products, strategic planning, and the design of hiking and cycling trails, to marketing and sales.


Jana Apih

Jana is the co-author of the Green Scheme of Slovenian tourism (Slovenia Green), which was declared the most efficient national scheme for development of sustainable tourism and for which Slovenia has won a number of international awards.

She has plenty of experiences in marketing, strategic planning of tourism development, and implementation of sustainable practices. Among other, her experiences include project management for the Slovenian Tourist Board, management of the marketing agency Marethic, running a marketing department for the second biggest travel agency in Slovenia – Globtour, brand development and strategic marketing for travel industry in the Toleranca marketing agency, etc.

At the moment, Jana is managing the Institute Factory of Sustainable Tourism GoodPlace and is co-responsible for the development of the national certification program Slovenia Green.


Matic Klanjšček

Being a geodesist by profession, Matic had been active in the field of cartography and marine hydrography for a long time. He made a decision to start his own business (and later on to join the GoodPlace team), which was partly connected with his primary expertise of spatial informatics and gradually more and more with mountain bike guiding and the growth of tourism products related to it.

During his youth, he was active in sports, particularly in athletics. Later on, he became more devoted to mountaineering challenges. As climbing and expeditions took a lot of time, his passion for alpinism was eventually replaced by cycling. In recent years, Matic has been focused on mountain biking – in his free time as well as in the role of a mountain biking guide.

Janko Humar

Janko Humar

Janko graduated in international trade but spent most of his life in tourism. He started and worked for a decade as a marketing director of Alpinum hotels in Bohinj and also managed Bovec hotels for a few years. Most of his professional career was concentrated on destination management. Janko was a co-founder of Julijan Alps regional association; he established the DMO for Tolmin and Kobarid area, managed the DMO Bovec and was a key person in merging those institutions into a unified Soča Valley Tourism Board. Soča Valley is an outstanding market leader in outdoor sports within Slovenia and around today.

In his youth, Janko was a top alpinist who successfully completed climbing expeditions around the World.  His passion still lies in the mountains, actively climbing, skiing, and hiking throughout the year. He is consistently focused on relating his outdoor experiences to a tourist perspective. He is the co-author of two of the most resounding and popular long-distance hiking trails – the Alpe Adria Trail (from the Grossglockner to the Adriatic) and the Juliana Trail (around the Julian Alps). Both ranking among the top selections of the most attractive routes on the planet according to important publishing houses like National Geographic, The Guardian, The New York Times, and Lonely Planet.

andrej zadnikar goodtrail

Andrej Zadnikar

Andrej graduated from the Faculty of Computer and Information Science in Ljubljana. He is a dedicated full stack web developer with a strong tendency for modular development and keen interest in great user experience. While he has extensive experience in design and development of web content management systems, desktop and web information systems, 3D simulations, training simulations, document tracking systems, and customer interaction management applications, he eventually found his true calling in development of geospatial web applications for general use.

Andrej has over 10 years of professional experience with building PHP web applications and is well acquainted with PHP frameworks such as Lavarel, Drupal and CakePHP. In his spare time, he can be found in the mountains, taking in the stunning views, or on dreamy single trails, as he is also a passionate mountain biker.

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