Goodtrail > Media > Via Dinarica Mega Trail growth strategy & promotion
Via Dinarica Mega Trail growth strategy & promotion
Client
Regional Cooperation Council Secretariat, Bosna and Hercegovina
Year
2019 - ...
About the project
We created a five-year marketing and branding strategy and a two-year action plan for the Via Dinarica Trail, which connects eight Western Balkan countries. We also identified the necessary steps to guide national policies and countless private operators.
Over a four-year period, members of the GoodTrail team promoted the Via Dinarica to more than 500 million readers through successful travel media campaigns. The promotion, worth millions of euros in advertisement value, cost project stakeholders nothing.
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