Goodtrail > Mediji > Marketinška strategija in promocija za pot Via Dinarica Mega Trail
Marketinška strategija in promocija za pot Via Dinarica Mega Trail
Naročnik
Regional Cooperation Council Secretariat, Bosna in Hercegovina
Leto
2019 - ...
O projektu
Za naročnika pripravljamo 5-letno marketinško strategijo z dveletnim marketinškim akcijskim načrtom, ki bo imel identificirane tudi vse potrebne vire za izvedbo, ter vzpostavljamo blagovno znamko Via Dinarica Mega Trail.
V štirih letih so člani GoodTrail ekipe poskrbeli za uspešne medijske kampanje s katerimi je Via Dinarica dosegla več kot 500 milijonom bralcev. Promocija, ki je bila sicer vredna milijone evrov, ni deležnikov stala nič.
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